Sunteck India Case Studies

Sunteck India

Project :West World
Location :Affordable, Suburban Mumbai
Ticket Size :₹ 25 Lacs Onwards
Campaign Duration :60 Days
Campaign Budget :₹ 1.75 Cr
Objective :High reach campaign to generate 30,000+ Leads at a Cost Per Lead of ~INR 600, Achieve a lead to qualification ratio on 45% Create urgency

Project location too far from the city with no proper infrastructure and connectivity
Established location in the vicinity with good infra and developments

To achieve high reach, we had activate more than 15 digital platforms from day 1 of the campaign launch
New platforms were activated at intervals to ensure high reach & continuous engagement while non-performing platforms were deactivated or reduced budgets
Tactical usage of Google display in the micro-markets to ensure continuous recall for the brand. Remarketing strategy with responsive ads to reach a wide spectrum of the audience in a limited time
Latest Google beta features were incorporated during the awareness phase of the campaigns. Zip code targeting and RLSA strategy were implemented.

Google recommended non-last click attribution model for tracking conversions
Marketing automation for lead nurturing
Candid video shots were done to capture real time response and content was curated continuously which boosted the overall digital performance
Testimonials and rush at site videos were used in the campaigns for lead generation
Google beta strategy of detailed demographics was implemented

Total Spend :₹ 1.75 Cr
Clicks :15+ Millions
Impressions :3.5 Millions
Leads :40,000+
Cost Per Lead :₹ 430
Site Visits :113
Booking Done :500+
Platforms Managed :Google Search, Google Display, Google Discover, Youtube, Facebook, Taboola, Outbrain, Moneycontrol, Colombia, SMS