During the past months one thing which has let people stay connected in Social Media. Even though people are bound at home and separated by COVID 19, they are united by social media. Platforms such as Facebook, Twitter, Instagram has made people and even businesses engage with the world. This emphasis on mainstream social media has shown the power of connection and support. One must stay active on SMM in digital marketing now more than ever as it provides, 


New Identity 

Social Media helps to portray yourself as an individual to share your inputs, perspectives, and opinions. People generally use social media to connect with friends, family, and likeminded people around the world.

Whereas for businesses social media lets them Through Social Media digital marketing businesses can brand, sell, and market by showing their services and requirements. In current times with everything being locked-down, social media platforms must be used to connect with customers and grow their business online. 


A Contribution

Through Social Media, you can help, support, and contribute. It lets you express your goodwill for society and your business. For instance, during the COVID-19 outbreak, businesses struggled with losing sales and hold in the market. These businesses upgraded their marketing with social media agency which led them to contribute their share with customers. 

Mainly, the aim was to reach out to the customers to gain their trust and show affection in such times of need. To use social media as a mode to support takes it to a whole new paradigm. From sharing support to communal attacks, earthquakes, and other events social media has brought awareness, affection, and allowance. 


Convenience with Inconvenience

Social Media is known for being user-oriented and spreading awareness. But with being an easy resource it also spreads questionable rumors and misinformation. But recently, social media platforms have been taken into consideration these issues by responsibly taking down fake news and taking the right steps by not misguiding and providing facts. 


Effective Marketing Method

Social Media is one cost-effective method of marketing which is why it is practiced by multiple businesses to connect to more people, increase your audience, and grow your business. In times of crisis, companies who didn’t have an online presence shifted to digital marketing by understanding the importance of it. Social media has let these companies organize and host such activities such as Webinars, YouTube Videos, or share about their support on Facebook and Instagram during the lockdown.


Smooth Pathway Towards Audience 

By adapting trending modes of activity businesses must not straight away try selling their services but instead gain the value and trust of the audience. Social Media being a mainstream media platform is always crowded with trending, contextual, and current situations in the market. In such times of crisis, if one promotes themselves on social media only based on the lines of branding and not showing support then it can tend to become distasteful.

So, instead of only idealizing on branding one must also embrace the contextual logic of being on social media during the COVID 19 crisis. Company profiles must practice that they deliver messages and show support by providing helpful information. 


Don't let your business see the fall. Gain every advantage with Realatte - social media agency in Mumbai. As social media is filled with customers and competitors, we serve by showcasing your company profile on the advancing social media platforms by elevating your presence and gaining customer interaction, brand recognition, and lead generation. Have our streamlined social media strategies at your disposal that target the right audience, captures dynamics, and visually delivers your message in the right way.


In the COVID 19 infused lockdown businesses have to find ways to function. Be it commerce or eCommerce, businesses can engage effortlessly through an array of digital marketing strategies but one finds maximum customer engagement over Social Media Marketing.

Why Social Media Marketing?

Social Media Marketing uses social media applications to connect such as Facebook, Twitter, LinkedIn, Instagram, etc to help you grow and expand your business. Due to COVID 19, Gold industry, Hotel industry, Manufacturing industry, Stock market, and Real Estate - everyone owes it to the Social Media as it benefits them in,


  1. Being Defined - Social Media helps to portray your business in terms of services and requirements. Social Media is really popular amongst customers which results in extensive reach and dynamic functionality. Once you define your business on social media, your business will be known, defined, and recognized by customers effortlessly.
  2. Connect to customers - The eCommerce business of social media digital marketing or any mode of online marketing has been running at its utmost pace now more than ever. As the whole world is connected through the means of social media platforms such as Facebook (2 billion), YouTube (2 billion), Instagram (1 billion), Twitter (330 million) LinkedIn (303 million), and Pinterest (250 million) active users.
  3. Convenient - Social Media is known for being easily accessible. For staying user-oriented, social media platforms can position your business as a useful resource for the audience in the market to be aware of. Through platforms, you can provide an insight of offers and services easily to your desired customers. Questions and doubts of customers can be easily solved too.
  4. Online Store - Even though businesses thrived with a digital presence but never found a reason to sell their products online. The pandemic has made them realize how the power of an online store can generate customer attention and how their business can function even digitally.
  5. Brand Awareness - In response to the influx of homebound consumers going online. Any business without an online presence is likely to lose market share to more digital-savvy competitors. Prompting and successful businesses are frequently discussed on social platforms and these conversations become significant to brand awareness and sales growth.
  6. Effective Method - Apart from the SEO and SEM techniques of digital marketing, Social Media is cost-effective as it promotes your content and special offers directly on customer's feed. Having a SMM in digital marketing strategy helps your business to connect to more people, increase your audience, and grow your business.
  7. Media Trends - Spot new trends on social media platforms and implement them before others do. Businesses can connect on a more supportive level on social media by adapting trending modes of activity. Your business can organize such activities such as hosting Webinars, YouTube Videos or share about their support during the lockdown.
  8. Attract Potential Customers - Social media platforms allow you to attract new customers and connect to more potential customers. If your business is new to social media marketing, you can easily reach thousands of customers through it. You can also establish yourself as a thoughtful business in your market by not directly selling your product but creating a halo of your service around the customers. Connect with customers on a broader scale by sharing valuable and informative content regarding your business.
  9. Feedback and Reviews - Social Media comes with both - customers and competitors. For better engagement with the audience, receive feedbacks and reviews as they hold a potent amount of power. 92% of users look at reviews before engaging with online businesses. Moreover, having reviews and feedback helps to fulfill the needs and demands of the customers. It is an easy way to build rapport and excitement for your business.
  10. Gain Trust - Social Media lets you garner your goodwill for society and your business. For instance, during the COVID-19 outbreak, businesses have struggled between selling and insensitivity. Engage with your customers in a sensitive and supportive manner by keeping aside direct selling. Showing compassion in times of need will gain the customer's trust in your business.


Don't let your business be sidelined. Practice Social Distancing personally and let your Business practice Social Media Marketing with - Realatte. A real estate marketing agency that serves creative content led by a strong social media digital marketing team.