The onset of the COVID-19 pandemic locked down everything from schools to workplaces across the globe and forced all of us to live our lives in the digital realm. Realatte Ventures, as a real estate marketing agency, reviews ten best video conferencing app of 2020 so far.  Many digital agencies in Mumbai must have come across some of this software in their day to day life amidst the pandemic with online meetings, online schools, and also with your friends and family. 

 

Top 10 Best Video Conferencing Software:

  1. CloudMeet
  2. Zoom Meetings
  3. Cisco Webex Meetings
  4. Skype
  5. Google Hangouts Meet
  6. Microsoft Teams
  7. GoTo Meetings
  8. TeamViewer
  9. UberConference
  10. BlueJeans Meetings

 

 

With CoudMeet, impart your video conferencing experience more quickly and efficiently. A private web conferencing system like Cloudmeet lets you send messages publicly and privately, hold meetings in HD audio and video, allows breakout rooms, polls, screen sharing, and multi-user whiteboard. Apart from that, a CloudMeeting is better than other video conferencing software as it avails no time limit on sessions, cost-effective than other software in the market, and highly secure.

 

 

Zoom is a famous online meeting and video conferencing platform known for its webinar capabilities for live virtual events and broadcasting. It features Video Webinar, Rooms, Phone, chat functionality, etc. In terms of performance and compatibility features, Zoom prevails HD audio and video quality, low internet connection requirements, compatible with browsers Chrome, Firefox, Safari, and IE. Screen sharing features include desktop, document, application, and whiteboard sharing. Security features include user authentication, a list of participants, a confidential attendee list, and a secure file sharing feature. Mid-sized companies highly use Zoom for their quality features and tools. With advanced features, Zoom is highly used in educational sectors and hospital management. 

 

 

Webex Meetings already is an ace in computer software with one of the most secure videos conferencing platforms on the market. With the new Webex Room Phone, it enables a whole new level of capabilities beyond phone calls—the one-touch joining of meetings, nearby pairing with the Webex app, the ability to share screen, and application with both guests and employees, and more. Lately, there are two new integrations been made in the software; firstly, it will have a leading cloud content management platform also an electronic health record software. With these additions, the Webex meeting would be a boon for the healthcare facility and the commercial sector. 

 

 

Skype dates back to being the highest scorer in terms of video conferencing software, being a free web meeting, video conferencing, and VoIP software. It includes messaging, audio, and video Skype-to-Skype calls,  can call mobile phones and landlines, charged international calling, and conference calling capabilities up to 25 people. Skype is a clear winner in this race as it enables the user with background blurring, voice and text translation, location share, and conversation search. The best video conferencing software for a small business, midsize company, or enterprise. 

 

 

Apart from Skype, the new venture of Google Hangouts Meet is being used as users go-to meeting spot alongside emailing and replying on hangout. It has been a real catch for all internal meetings and has been easily accessible to the clientele. The easy to use Google Hangouts Meet is self-sufficient for users to create a session, jump into one, and to share with another one. Besides having good audio and video quality, the sessions cant be recorded and have better access for non-G Suite users. 

 

 

Microsoft Teams has the perfect combination of video conferencing software with team collaboration tools. It allows MS Office users to conduct conference calls and share files via, join, or initiate a group chat. With Microsoft meetings, it avails you to meet with teams ranging from 10 or 10,000. 

 

 

GoToMeeting has a colossal base of users for real-time virtual communication and collaboration. GoToMeeting being fast and efficiently, enables users to meet face to face, share presentations, and chat all with the click of a button. Designed with a mix of productivity, the work can be done effectively on any device at any time. Excellent use for presentation,  web, and video conferencing. 

 

 

Aiming to empower the connection between users and their work, TeamViewer offers secure remote access, support, control, and collaboration capabilities.  Around 1.7 billion devices have used TeamViewer and are rising day by day. The recent LiveChat integration adds a fundamental feature in the video conferencing software. 

 

 

UberConference has its altogether different set of capabilities than the rest of them. With the integration of document management capability, it enables third-party applications such as Google Drive, LinkedIn, Evernote, and Dropbox. It provides features such as screen sharing, calls controls and recording, and a mobile application. A unique feature provided by UberConference is custom hold music, allowing users to upload music files in their app settings for meetings and conferences. By the time the meeting starts, participants can listen to it while they wait for the conversation to begin. Additionally, for insights on meetings and conference calls, UberConference provides analytics into business communications.

 

 

BlueJeans video conferencing allows us to better interact with employees and clients. Dolby Noise Cancelling enhances the call quality in the app. If there were annotations on shared content, it would be helpful as it will let the user mark things up in real-time. Video quality can be scaled to better quality and also allow to disable video. 

As more and more governments, educational institutions, hospitals, and other essential organizations turn to the digital realm, so increases the demand for the best in class video conferencing software. As a part of the community, real estate marketing companies have to transgress towards being more dependent and deployed towards the digital realm. 

 

Any brand's digital strategy includes online reputation management as it's only brewing online consumer base is continuously growing. It is a fundamental requirement as to how your brand and what is presented about your brand across platforms. Not a lot goes into building a winning online reputation if you know the losing and winning points. As customers actively search for information, it is necessary to have a colossal ORM strategy in place. 

To maintain a positive brand image amidst the lockdown, current businesses need to monitor conversations around their brand and the industry across social media, community forums, review sites, blogs, and all over the internet. 

Respond. Reply. Regain.

Without any reviews and recommendations online, your brand won't be able to gain the trust that it acquires with having an updated online presence. Make sure the answers to customer queries are done on time. If not, witnessing negative feedback from customers about your service or product online can lead to a massive drop in sales.

By knowing what your customers are talking about online regarding your business is a winning element for your reputation management. With reviews and recommendations, customers refer them before making a purchase. 

Keep The Comments In Check

It's your pathway to loss if you delete or avoid a customer complaint. By covering up or hiding a negative comment can again lead to distrust. 

The only way to win over the audience is my honesty. With clear signs of transparency and openness, it always catches the public eye. Make sure the issues are resolved promptly by talking and determining those issues if it might benefit your brand to name new updates and integrations that were once lacking. 

Ace on the Search Engine 

Tremendous leverage on SEO can be done to make positive content monopolize the Google Search results and push down the negative references about your brand. With impromptu, valuable and fragile content on various web pages about your brand can enable in outranking negative comments over some time.

Your ace game can be taken up by an integrated approach by an SEO marketing agency that effectively uses ORM tools to create positive word-of-mouth. The promising way to do so is by contentful blogs or reviews across platforms, review portals, and social media.

Delight The Customers 

The only thing about marketing online is how often your content is shared. With optimized content and making customer interactions, momentous helps in turning customers happy. Eventually,  a satisfied customer likes to share positive experiences and eventually becomes a true leader to the brand. 

To attain the delight of the customers, brands need to actively track mentions and follow customer conversations online to respond and commence discussions. Go that extra mile to delight the customer and create a positive brand experience for them.

Build A Brand Personality

Now more than ever, most brands have turned to the digital realm and are taking all their endeavors to rectify customer experience. The key is to establish an extraordinary action towards dealing with concerns and encouraging conversations supports in constructing the brand and telling apart yourself from the adversaries. Online Reputation Management also majorly serves as an opportunity to present your brand persona and formulate a social media voice that will be for the consumers.

Furthermore, reputation management requires proactive control. The company must pay close attention to their online reputations well before some disaster strikes. 

Online Reputation Management could be the only missing piece in your digital strategy right now.  If you’re looking forward to creating a difference and delight customers, real estate marketing agency - Realatte Ventures is your ultimate savior. Amongst the top 10 digital agency in Mumbai, we aspire your brand to become the one you want to be. 

On the race of being the one on the top searches of Google is the achievement of every brand and marketer. But what beats that? A box that appears with the precise word to word information of the search query - a Featured Snippet.

Featured snippets are the characterized and factual content that shows up in Google’s SERPs immediately after the paid ads and sponsored posts. They hold the power to drive a ton of attention toward your site and can be an invaluable stroke for any SEO marketing agency. Considering the advantages of featuring your content on the featured snippet comes with more clicks, more visibility, and a higher conversion rate. 

But, how to get a featured snippet for your content? 

 

Optimize Your Page

Originally, featured snippets are programmed to simply answer questions. It is Google’s algorithms that find the page with the most simple and relevant answer to the user's question. Firstly, by optimizing your page with relevant content based on user’s queries the chances of being featured on the snippet rises. 

 

Optimize Your Content

Specific Content - User’s questions would be answered only if the content is specific and to the point. As featured snippets are informative, make sure the content is in-depth. The content should be written in a format to answer a rhetorical question. Simply put, if 

The content doesn't answer questions, it won’t be eligible to appear in the featured content. 

Google’s algorithms search through countless sites to provide the users with the information they require, entirely based on the content. Keep in mind creating the content keeping the user’s questions at the center. 

 

Content-Based On Wh-Questions - To write content based on the user’s queries, a lot of research is required. Start by searching what the users might search in the Google search box that might bring up some enticing topics for your content that’s more likely to rank in the snippets. 

Generally, content to be written on the topics should answer How does, How do, How to, What is, Why, etc. there are 19% chances that your content might result in a featured snippet if such Wh- questions are answered. 

High- End Content - The foremost requirement is the need to understand about featured snippets is that they do not take any detour from Google’s complex ranking system. Through featured snippets your brand can generate great organic results, it is a smart move to keep all the ranking requirements in mind while creating the content. 

For the content to be highly engaging, it needs to be Rich Comprehension, User-oriented, entertaining, and High in quality. Using these tactics can enhance your chance of landing on the featured snippet and availed for the wider base of readers.

Be Responsive - The user’s questions need to be answered by hook or by crook. While creating the content skim the surface by diving deep into your content with in-depth information that covers all the corners of the user’s query. Apart from the content, add visual content such as videos or infographics as reference.

Also, keep the whole reader's base mind and not write which might not be understandable. By following these steps, your content will easily outperform your competition and reach across the web to be landed in the featured snippet. 

 

Importance of Keyword Research

By conducting keyword research, search volume tells us how established a particular keyword is, while through keyword difficulty it indicates how hard it will be to rank for that term based on the current rankings along with the competitor sites. Keyword research is therefore one of the most vital and great return activities performed by any digital marketing agency through search engine optimization. 

Ranking for the correct keywords can make or break your website's performance in the overall use of search engines and might give you more chances to be landed on the Featured Snippet. 

 

Featured Snippets - Ultimate Exposure

As far as Google focuses on user intent and user experience, featured snippets shall continue to gain importance. Featured Snippet is the most relevantly accessible feature that Google has adapted for the betterment of the user’s. Once you are ready and confident with your content, you can boost your online engagement much more and make it easier for users everywhere to interact with your site in this crammed digital environment.

 

Google designed the featured snippet to provide the best answer possible to the user's question and you have acknowledged every possible way of how you can reach there. With the services of real estate digital marketing agencies like Realatte you can keep the optimization cycle running even if you don't reach the featured snippet, you might just come ahead of your competitors in the market.

 

Even though SEO is one of the most talked-about features at digital agencies in Mumbai as it is dwelled on in the world of digital marketing. With a plethora of research and planning it is known that content is King and thus To get traffic and visitors to your website or marketing campaign, it requires SEO optimized content. The ideal way to know the importance of keyword research is by understanding what your audience wants to find. 

Importance of Keyword Research

The foundation of any marketing strategy entirely relies on keyword research. Optimized by search engines, keyword research is performed to find words and phrases that users are searching for on Google and other major sources. As keywords have an increasing focus on the searcher's intent, a great deal goes into understanding the audience's search.

Keyword research can be performed through the use of certain tools which lets the marketers recognize the best keywords for clients by indicating pertained search terms and suggesting valuable metrics such as search volume and keyword difficulty. 

By conducting keyword research, search volume tells us how established a particular keyword is, while through keyword difficulty it indicates how hard it will be to rank for that term based on the current rankings along with the competitor sites. Keyword research is therefore one of the most vital and great return activities performed by any digital marketing agency through search engine optimization. Ranking for the correct keywords can make or break your website's performance in the overall use of search engines.

Focus On Your Audience

Keyword research is entirely done for the audience and towards the audience. By focusing on your audience and then using keyword data to buff those insights will make much more successful campaigns than focusing on erratically arbitrary keywords.

Discover Right Keywords

The right keywords are generally things like products, services, or other topics your website addresses, as those can be the seed keywords for your research. Besides, those keywords can be entered into a keyword research tool to discover average search volume and similar keywords. By doing this, marketers can determine which variations of keywords are most popular amongst the audience. It is advantageous to target the audience with what they are searching for. By the use of search volume, it is easy to prioritize certain keywords that shall give the website a strategic advantage.

Uncovering search volume

Long Tail Keywords take up the top 10 results for high-volume keywords, so going after the same keywords can be like going on an uphill battle for ranking with them. Instead, for higher search volume long-tail keywords can be used for organic ranking success against greater competition. In most cases, it may be most advantageous to target highly specific, lower competition search terms rather higher.

Use Of Keywords All Over The Content

By incorporating keywords on every optimized page of your website, meta titles, descriptions, and even in the URL can help in making the content to be noticed. With well-written content, the website can reach the paramount of SEO strategy. Google often rewards websites that offer the most value to visitors with the use of keywords in H1 and H2 headings. 

Keywords Used In The Market

By prioritizing high-volume keywords that the competitors in the market are not currently ranking for shall bid high rankings for you. Apart from that keywords from the competitors must also be prioritized for support ranking. Such an aggressive strategy can set you up to compete for keywords your competitors are already performing with.

Value Of Keywords

The value of the keywords can be found and metricated by certain tools that help the SEO marketing agency to find the right keywords for the clients. Tools such as,

Google Keyword Planner - Google's AdWords Keyword Planner has been the most common focal point for any SEO keyword research. However, Keyword Planner does have some restrictions on search volume data by lumping keywords together into large search volume range buckets. 

Moz Keyword Explorer - By inputting a keyword in the Keyword Explorer tool can generate information like monthly search volume and SERP features that are ranking for that keyword. The tool brings out accurate search volume data by using live clickstream data. It can also help you narrow down your keyword options to the phrases with the topmost ranking. With a higher keyword score, the more difficult it would be to rank. 

Google Trends - A keyword trend tool is an ultimate tool for finding seasonal keyword variations. 

AnswerThePublic - As it is a free keyword research tool it populates commonly searched questions around a specific keyword. 

The importance of keyword research comes with SEO marketing making it one of the most effective methods used in digital marketing. Realatte a real estate marketing agency integrates effective SEO with other digital marketing tools and techniques resulting in growth and an ultimate outreach. With our optimized SEO team, we aim to maximize your sales with a high-end strategy to enhance site traffic, top ranking, and high conversion rates.

 

The arrival of digitization has sailed into every market be it retail or real estate. To anchor sales in the pool of opportunities that come with being on a digital platform, every realtor must be assisted by a real estate marketing agency. From generating effective leads to boosting sales enormously, realtors can be at the forefront by relying on digital marketing. 

Most realtors are now on the digital platform through a fully functioning web page and an active social media page. It has made home buying experience facile for the clients and clear in terms of research and comparison before buying their future home. Besides, when it comes to boosting sales, the realtor’s visions and actions are most essential to swim through and reach the desired results.

 

Amplify The Social Presence

As the current crisis has made homebuyers spend most of their time browsing and swiping through social media. About 84% of the real estate owners are now social media users making a phenomenal breakthrough in generating leads. Making social media an ideal platform to share ads, posts, and videos to create a brand page. By having a brand profile on social platforms boosts sales as it gives out trust, confidence, and surety to the online audience. 

To boost sales make sure you're experienced about social media platforms and post regularly from time to time across all channels. For a more yielding outcome, realtors can show varied content including new or existing listings, team bios, case studies, blog posts, and success stories. Social media platform which can boost sales are,

 

Facebook - It has more than 1.47 active users waiting for your offers and deals. With the use of Facebook insights, your campaign can target individuals who are looking for a home in preferred locations resulting in boosting the sales up. Through paid advertising, Facebook is easy to endorse and expand the audience to reach. 

 

Instagram - It has up to one billion active users, looking at pictures of your real estate property and deciding whether it's a good choice for them. As Instagram is all about pictures, the social media plan can promote amenities, relevant USP’s and locale of the project to the audience who are to buy property in your business area.

 

YouTube - One of the other social media channels that are gaining popularity with one billion users. It is a smart digital marketing tool to showcase the properties for sale and communicate with subscribers which are the target audience you require. Realtors can easily boost sales by taking YouTube under their wing. 

Realatte’s social media digital marketing team amplifies your digital marketing strategy by creating a larger impact in the eyes often public over traditional forms of marketing.

 

Curate User Prone Websites

Most home searching is done by mobile devices nowadays. It is a must to optimize your company's landing pages that are prone to mobiles. To create an impactful and hasslefree landing page make sure your website includes a set of new listings, attractive content that will guide them through the process of home buying and offers and deals provided. By acknowledging customer's convenience, the landing page can be created on that grounds leading to development in response to the website.

Apart from that, the trending voice search chat feature must be implemented on the website. As the real estate business is acutely people-centric, making the feature of live chat software a necessary tool to be in contact with the audience. With the help of professional web designers at a web design & development company - Realatte; be it creation or implementation of your website it is all taken care of. 

 

Power of Pay-Per-Click Advertising

For real estate professionals Pay per click advertisement is remarkable as the leads pay for it whenever your ads get clicked on. To generate new prospects based on the campaigns, PPC campaigns can target individuals who are searching through specific keywords in Google or any other search engine. Known to be a great digital marketing option for realtors with an exemplary strategy for boosting sales. 

Realatte, also a PPC marketing agency, attracts targeted individuals with an effective PPC campaign exclusively for the realtors. 

 

Strategize Via SEO Content

Up to 80% of home buyers search for available homes online, but how does your property be on the top? By all means, the use of effective keywords incorporated into a content marketing strategy can drive your sales and leads directly to your website resulting in a way to boost sales. As Google tends to shift its algorithm often, the SEO marketing agency must be willing to focus on SEO more than once. 

Using a high ranking keyword not only on the website but also throughout your blog content and website can work wonders. With the use of SEO content in Backlinks, Social media pages, Online directories, Meta titles, and descriptions can turn into a strong SEO strategy. 

 

Rule over the Blog Content 

Blog Content being a creative source has come far away from being a casual online tool to an essential element of digital marketing for real estate. Knowing how broad is the structure of real estate, realtors can take advantage of the power of content marketing and focus on sharing information with potential home buyers. With a proper content marketing strategy, digital marketers can achieve better SEO results. To have a responsive website, make sure regular content is posted for potential buyers to seek answers on the most pressing real estate questions.

 

In the modern marketplace, where purchasing a home can be difficult and selling a home even more complex. Find your way towards boosting your sales at Realatte, a real estate digital marketing company that assures the home buying journey as easy as possible for your clients. Boost your sales through a clear, concise, and conceptually future-oriented outlook with our assistance.

 

During the past months one thing which has let people stay connected in Social Media. Even though people are bound at home and separated by COVID 19, they are united by social media. Platforms such as Facebook, Twitter, Instagram has made people and even businesses engage with the world. This emphasis on mainstream social media has shown the power of connection and support. One must stay active on SMM in digital marketing now more than ever as it provides, 

 

New Identity 

Social Media helps to portray yourself as an individual to share your inputs, perspectives, and opinions. People generally use social media to connect with friends, family, and likeminded people around the world.

Whereas for businesses social media lets them Through Social Media digital marketing businesses can brand, sell, and market by showing their services and requirements. In current times with everything being locked-down, social media platforms must be used to connect with customers and grow their business online. 

 

A Contribution

Through Social Media, you can help, support, and contribute. It lets you express your goodwill for society and your business. For instance, during the COVID-19 outbreak, businesses struggled with losing sales and hold in the market. These businesses upgraded their marketing with social media agency which led them to contribute their share with customers. 

Mainly, the aim was to reach out to the customers to gain their trust and show affection in such times of need. To use social media as a mode to support takes it to a whole new paradigm. From sharing support to communal attacks, earthquakes, and other events social media has brought awareness, affection, and allowance. 

 

Convenience with Inconvenience

Social Media is known for being user-oriented and spreading awareness. But with being an easy resource it also spreads questionable rumors and misinformation. But recently, social media platforms have been taken into consideration these issues by responsibly taking down fake news and taking the right steps by not misguiding and providing facts. 

 

Effective Marketing Method

Social Media is one cost-effective method of marketing which is why it is practiced by multiple businesses to connect to more people, increase your audience, and grow your business. In times of crisis, companies who didn’t have an online presence shifted to digital marketing by understanding the importance of it. Social media has let these companies organize and host such activities such as Webinars, YouTube Videos, or share about their support on Facebook and Instagram during the lockdown.

 

Smooth Pathway Towards Audience 

By adapting trending modes of activity businesses must not straight away try selling their services but instead gain the value and trust of the audience. Social Media being a mainstream media platform is always crowded with trending, contextual, and current situations in the market. In such times of crisis, if one promotes themselves on social media only based on the lines of branding and not showing support then it can tend to become distasteful.

So, instead of only idealizing on branding one must also embrace the contextual logic of being on social media during the COVID 19 crisis. Company profiles must practice that they deliver messages and show support by providing helpful information. 

 

Don't let your business see the fall. Gain every advantage with Realatte - social media agency in Mumbai. As social media is filled with customers and competitors, we serve by showcasing your company profile on the advancing social media platforms by elevating your presence and gaining customer interaction, brand recognition, and lead generation. Have our streamlined social media strategies at your disposal that target the right audience, captures dynamics, and visually delivers your message in the right way.

 

In the wake of the COVID-19 pandemic and looking beyond it, what we are looking for and foreseeing are some measures and changes which have led to affect the marketing sector. Companies are facing drain in cash flow, businesses are shutting down due to which they are cutting back on marketing and saving for upcoming issues. 

Well, when some are stepping away, few businesses are coming up with interesting ways of engaging their audience with them during these difficult times. Until now things worked completely on a different scale but with the changes which have to be faced these are times when one has to learn to earn. 

Change in Marketing

In a critical situation to understand and embrace the rapid change, a digital marketing agency must have a proactive plan to adjust and adapt to how they function their teams and serve their clients who may further serve the customers. Certain changes which the marketing sector has faced are,

Create a Landscape of Possibilities

By foreseeing all possible scenarios and consequences the marketing team must develop a plan for any occurring scenario. Any real estate digital marketing company or advertising agency, nowadays are drilling down to bring out key aspects that might help them keep their company and the marketing organization strong and sustained.

Aim at Giving

Offer your services by asking, delivering ads and messages on social platforms based on the realities of the pandemic. Now is the time for companies to provide as much value and gratitude as possible to the customers and communities. By doing so, you might transcend your marketing but would be remembered in the long term. By giving as much as one can, it would be better when COVID-19 pandemic ends and would have support to survive in it. 

Importance of Consumer Behaviour

Long before the world was hit by the pandemic, consumer trust has been at the topmost priority in marketing a business. The current crisis seems to have poised a distrust in customers toward the companies. To re-establish trust companies have to take actions based on customer-centric behavior. Be available to your customers in terms of health concerns or information relevant to your company. 

Staying Balanced

It is the task of the marketing team to only stay neutral in such tough times and be clear in terms of what the company can and cannot offer. Marketers must support customers and protect customer relationships by carefully taking actions that provide stability and clarity for both the business and the customers. 

Manage your Profile

Apart from managing your profile having a business profile with services, launch dates, availability, etc must be maintained. If your business can be functioned online allow customers to cancel and return or offer payment options based on convenience. It not only shows your standard but also your service in front of the audience. Make sure the customer service does answer doubts and queries from customers with accuracy and manners. 

Reshape the Digital Presence

Earlier people only had an ordinary website and some businesses didn’t even have an online presence. But, with the strike, COVID 19 lockdown businesses realized the importance of being active online and having a web design & development company to develop a digital presence. Innovative modes to market with the use of social media apps, tools, and services such as transactions and delivery modes are adapted. By enabling these digital variants one must not leave behind the art of talking and conversing, especially now, at times of need. 

Marketing Post COVID 19

Take in the “New”

It is a matter of fact that the pandemic will have a long-term effect on the functioning and outlook of the world. World consisting of society and a society consisting of people who have come out of the crisis would change things for sure. In such changing times, the marketing sector will have to evolve with new terms of presentation and exhibition of business according to the realities of a post-COVID-19 world. Even though some might have started shaping themselves, bearing in mind the consequences to the pandemic that may still surprise us and are yet not possible to predict.

Growth in Corporate Reshaping

By the time things right suffice, current workspaces will be remodeled as companies would want a spacious working space for their employees. There will be increased demand for new workplace design, focusing on public health and safety, flexible and health-oriented working infrastructure.

Technological Advances

The massive adoption of work from home efficiency through the pandemic phase will likely increase the pace of the future working module, including even more emphasis on robotics, IT, Virtua Reality, Big Data, etc.

Virtual Programs

Marketers will have to outgrow from the standard model of events and conference meetings to adapting the virtual mode of presenting events and shifting to online meetings. As your target audience is going to be at home instead of attending your events, it would be understandable that businesses provide uplifting ad informative content for people to adhere to. With time on their hand’s marketers can try practicing VR content. 

Blend In or Stay Out

Everyone would be coming out of the pandemic sailing in the same boat. In the post-COVID 19 period marketing will have to write a new book as the audience and economy of the world would have been changed. Marketers who learn the opportunities now would be able to compete when they have the chance to. 

Not much can be said about what the marketing sector would be post-COVID 19 but certain changes must be accepted and practiced to survive until COVID 19 lasts. We at Realatte - real estate marketing agency adhere to evolve in post-COVID 19 by keeping in mind Corporates, Technology, and Sustainability that led to the changes which caused a loss of opportunities and how they can be retained and refurbished.

 

Apart from the constant struggle humans have faced due to COVID 19 pandemic, so has business sectors and economy. There was a massive switch in marketing that shifted from traditional to digital. In such turbulent time, marketers saw a rapid change that how a  Pay Per Click Campaign can be an actionable step towards a thriving uplift.

It is known that a PPC Campaign maximizes your business marketing plan and provides gamut ways to increase their ROI. It is the most productive advertising favored by every PPC marketing agency as it helps them to keep track of expenses and manage additional marketing tactics. On the large structure of current times having a PPC campaign is essential for your business to strive by,

Outreach in the Pandemic

 

Thrive through The Pandemic

As there is a rise in e-commerce sites, to have a thriving impression on the search results page is likely fierce. If your business is in a high demand category such as food, consumables, daily essentials, etc then having a PPC campaign is like the vaccine your business needs during the pandemic. 

 

If you aren’t taking focusing on your PPC campaign, you’re missing out. Discover Paid Media benefits with Realatte - real estate marketing agency which creates ads with high click-through rates by constant monitoring performance, target potential audience, generates qualified and relevant traffic. Our goal is to get higher ad rankings and lower costs (i.e., higher ROI) for your PPC campaigns by Increasing sales, Generating leads, and Promoting brand awareness. 

 

With an uncertain market and unstable economy, it is understandable to save resources and assets, but is that necessary? Birds alike often flock together but not now. Amidst the economic crisis, companies have naturally inclined a pullback on marketing and sales. Whereas, an economic crisis is meant to be challenging but it also comes bearing an opportunity for the marketing sector while the competitors are flocking away. 

Looking through the lens of the Real Estate sector, it has seen various crises such as the financial crisis of 2008, implemented reforms of demonetization, RERA, GST, IBC, and subvention scheme ban, and yet it found ways to emerge. But the COVID 19 impact has juxtaposed a catastrophic financial crisis and a human health crisis concurrently at a global level. 

Even though the world is facing such uncanny circumstances, it still has not stopped the world from revolving. Apart from Travel, Hospitality, and Retail sector every other sector including Real Estate must revolve and evolve by looking at the positive side of Post COVID 19 with investing in Digital Marketing now more than ever.

Here are a few ways as to how Digital Marketing can transform the Real Estate industry  for a post-COVID-19 future:

 

Be Amongst The One Who Rises

Instead of facing the downfall of the crisis, real estate needs to rise by shifting its marketing strategy to the digital platform and invest in campaigns that exhibit, produce, and distribute your essence to the audience.  

Exhibition - Maintaining a level of brand awareness is a priority for every Real Estate company as it lets them exhibit their message to customers on COVID measures, social initiatives, CEO messages, project features, construction status,  lockdown offers, and opportunities.

Production - as construction sites have begun to function, it is the company's responsibility to assure the audience that they follow precautions and safety. Digital Marketing helps companies to fulfill this responsibility by social media digital marketing and assuring the production of their project site is working under safety precautions and social distancing. Companies can gain the trust of their audience through spreading such deeds through digital platforms. 

Distribution - In the current lockdown situation, real estate has faced a drop in inquiries and a decline in property visits, which is not hampered due to the digital marketing sales process that moved the entire consumer cycle process online - from inquiry to booking. Companies who have adopted digital modes of marketing are distributing their projects with live tours, refunds, and online portals to buy a home online. 

 

Shift to Digital Marketing

It is a known fact that inevitably some will rise and some may fall during this pandemic. Real Estate Companies need to keep their marketing strong vis-à-vis digital marketing that will make the company come out of this downturn more prominently than before. 

Accept Change -  To survive, the real estate companies need to accept the shift of traditional to digital marketing in this wake of COVID 19 as it will transform the company’s presence and functioning. As real estate digital marketing lets you share 360 views, live walkthrough videos, construction sites, etc, and encourages your customers to be more digitally attached.

Outreach - Companies must not risk their digital presence and lose grounds by pulling back spends. A digital marketing agency will help the company with creating a firm stance only if companies keep spending on marketing channels as there is nothing to lose but surely more to gain. 

Cost-Effective - Digital Marketing is less expensive than other traditional marketing tactics, a sizable and impactful online effort on the company profile can be done more quickly and cost-effectively than an offline campaign. Realatte as a real estate marketing agency can help your company create assets of Social Media Posts, Emailers, Landing Pages, and Corporate Sites at the best rate.

 

Why Market Online Now?

Best Opportunity to Capitalize on Google Search:

These are users actively looking to buy a property. Recommended to be online with Brand, Competition, and Core Location Keywords as due to lower competitive bidding it is time to be active on Search.

Low CPL on Display / Facebook Campaigns:

As all digital platforms work on bidding models, due to reduced advertisers in the pandemic, CPLs on Facebook are quite its half which benefits new companies to advertise their business. 

High Conversion Rates - Landing Page conversion rates are one of the defining factors of a successful campaign. A real estate website development company can improve your overall optimal results. 

Sales and Marketing - Sales can function with digital marketing and each audience by showing them how their company stands within the bigger picture of surviving and growing Post COVID 19. Through the use of digital portals and the emergence of booking homes online, with the use of digitalization sales teams must generate inquiries on the incoming leads and reach them when the lockdown lifts. 

Content Marketing - Content marketing and search engine optimization need to share grounds by sharing your company’s value and service to the audience. Take the content-based approach to meet consumer needs and respond to real problems by focusing on solutions that your company offers during the crisis.

 

In an economic crisis, people tend to return to brands they know and trust. Marketing budgets may now differ as real estate companies will look for more cost-effective ways to reach their target audiences. Expect to transform from traditional marketing to digital marketing as it will effectively scale up the advertising ratio. With adapting digital marketing, real estate will not only transform in marketing but also projects and service offerings.

 

In the COVID 19 infused lockdown businesses have to find ways to function. Be it commerce or eCommerce, businesses can engage effortlessly through an array of digital marketing strategies but one finds maximum customer engagement over Social Media Marketing.

Why Social Media Marketing?

Social Media Marketing uses social media applications to connect such as Facebook, Twitter, LinkedIn, Instagram, etc to help you grow and expand your business. Due to COVID 19, Gold industry, Hotel industry, Manufacturing industry, Stock market, and Real Estate - everyone owes it to the Social Media as it benefits them in,

 

  1. Being Defined - Social Media helps to portray your business in terms of services and requirements. Social Media is really popular amongst customers which results in extensive reach and dynamic functionality. Once you define your business on social media, your business will be known, defined, and recognized by customers effortlessly.
  2. Connect to customers - The eCommerce business of social media digital marketing or any mode of online marketing has been running at its utmost pace now more than ever. As the whole world is connected through the means of social media platforms such as Facebook (2 billion), YouTube (2 billion), Instagram (1 billion), Twitter (330 million) LinkedIn (303 million), and Pinterest (250 million) active users.
  3. Convenient - Social Media is known for being easily accessible. For staying user-oriented, social media platforms can position your business as a useful resource for the audience in the market to be aware of. Through platforms, you can provide an insight of offers and services easily to your desired customers. Questions and doubts of customers can be easily solved too.
  4. Online Store - Even though businesses thrived with a digital presence but never found a reason to sell their products online. The pandemic has made them realize how the power of an online store can generate customer attention and how their business can function even digitally.
  5. Brand Awareness - In response to the influx of homebound consumers going online. Any business without an online presence is likely to lose market share to more digital-savvy competitors. Prompting and successful businesses are frequently discussed on social platforms and these conversations become significant to brand awareness and sales growth.
  6. Effective Method - Apart from the SEO and SEM techniques of digital marketing, Social Media is cost-effective as it promotes your content and special offers directly on customer's feed. Having a SMM in digital marketing strategy helps your business to connect to more people, increase your audience, and grow your business.
  7. Media Trends - Spot new trends on social media platforms and implement them before others do. Businesses can connect on a more supportive level on social media by adapting trending modes of activity. Your business can organize such activities such as hosting Webinars, YouTube Videos or share about their support during the lockdown.
  8. Attract Potential Customers - Social media platforms allow you to attract new customers and connect to more potential customers. If your business is new to social media marketing, you can easily reach thousands of customers through it. You can also establish yourself as a thoughtful business in your market by not directly selling your product but creating a halo of your service around the customers. Connect with customers on a broader scale by sharing valuable and informative content regarding your business.
  9. Feedback and Reviews - Social Media comes with both - customers and competitors. For better engagement with the audience, receive feedbacks and reviews as they hold a potent amount of power. 92% of users look at reviews before engaging with online businesses. Moreover, having reviews and feedback helps to fulfill the needs and demands of the customers. It is an easy way to build rapport and excitement for your business.
  10. Gain Trust - Social Media lets you garner your goodwill for society and your business. For instance, during the COVID-19 outbreak, businesses have struggled between selling and insensitivity. Engage with your customers in a sensitive and supportive manner by keeping aside direct selling. Showing compassion in times of need will gain the customer's trust in your business.

 

Don't let your business be sidelined. Practice Social Distancing personally and let your Business practice Social Media Marketing with - Realatte. A real estate marketing agency that serves creative content led by a strong social media digital marketing team.