Avighna India Case Studies - Realatte

Avighna India

  • Project :Avighna IX
  • Location :Lower Parel, South Mumbai
  • Ticket Size :₹ 4.01 Cr
  • Campaign Duration :90 Days
  • Campaign Budget :₹ 50 Lacs
  • Objective :Project awareness to generate 2500+ Leads at a Cost Per Lead of ~2,000


  • Achieve a site visit ratio of at least 5%
  • Slow market for luxury projects
  • No awareness about the project

Execution Plan & Strategy

  • Developed a go-to market strategy with research on competitive projects, existing buyer profile and prospect customer identification
  • Planned a three phase execution strategy i.e. a) Teaser b) Launch c) Project Success
  • In teaser phase, the project name was not revealed. Idea was to create inquisitiveness for the product through awareness channels like Google display, Youtube and programmatic buying
  • The project was launched after 15 days of teaser campaign, during this phase more project details like available configurations, project amenities, floor plans were revealed. This phase was also backed by appealing offers like builder subvention, payment plans and attractive pricing


  • Beta ad inventories like Google Discovery ads & Youtube ad sequencing were implemented
  • Tailored ad copies highlighting the offer on the days on newspaper ads with limited period offer communication
  • Multiple landing page to beat the competition from channel partners
  • Advance analytics to track top contribution micro markets and mobile devices
  • Real time tracking and follow-up mechanism to ensure 2 mins call back


  • Total Spend :₹ 5000551
  • Clicks :500,000+
  • Impressions :3.5 Millions
  • Leads :2655
  • Cost Per Lead :₹ 1883
  • Site Visits :113
  • Avg Time Spent on Site :29 Seconds
  • Platforms Managed :Google Search, Google Display, Google Discover, Youtube, Facebook, Taboola, Outbrain, Moneycontrol, Colombia, SMS