Avighna India Case Studies

Avighna India

Project :Avighna IX
Location :Lower Parel, South Mumbai
Ticket Size :₹ 4.01 Cr
Campaign Duration :90 Days
Campaign Budget :₹ 50 Lacs
Objective :Project awareness to generate 2500+ Leads at a Cost Per Lead of ~2,000

Developed a go-to market strategy with research on competitive projects, existing buyer profile and prospect customer identification
Planned a three phase execution strategy i.e. a) Teaser b) Launch c) Project Success
In teaser phase, the project name was not revealed. Idea was to create inquisitiveness for the product through awareness channels like Google display, Youtube and programmatic buying
The project was launched after 15 days of teaser campaign, during this phase more project details like available configurations, project amenities, floor plans were revealed. This phase was also backed by appealing offers like builder subvention, payment plans and attractive pricing

Beta ad inventories like Google Discovery ads & Youtube ad sequencing were implemented
Tailored ad copies highlighting the offer on the days on newspaper ads with limited period offer communication
Multiple landing page to beat the competition from channel partners
Advance analytics to track top contribution micro markets and mobile devices
Real time tracking and follow-up mechanism to ensure 2 mins call back

Total Spend :₹ 5000551
Clicks :500,000+
Impressions :3.5 Millions
Leads :2655
Cost Per Lead :₹ 1883
Site Visits :113
Avg Time Spent on Site :29 Seconds
Platforms Managed :Google Search, Google Display, Google Discover, Youtube, Facebook, Taboola, Outbrain, Moneycontrol, Colombia, SMS