The Wadhwa Group Case Studies

The Wadhwa Group

Achieve a qualification ratio of 25% and site visit ratio of at least 8% during the campaign phase
Existing project with a new tower launch, so the market was already saturated
Huge competition from competitors like Piramal Realty, L & T, Runwal Group, Sheth Group

Beat the competition with lucrative pricing and offers for spot booking
Ensure 100% share of voice of Google Search through the out-ranking bidding mechanism
Video ads highlighting the project USP of convenience and brand trust
Created multiple touch points for a prospective customer basis their digital behaviours
Strategic brand building platforms to ensure the awareness in the right TG
Two phase campaign i.e. Awareness & Project Launch

Search Lead Form ad extensions were implemented
Responsive display ad units for wider inventory reach in Google display
Partnered Doubleclick for programmatically buying audience segments who are actively looking for real estate and has purchase capacity
Implemented Chatbots with high level of analytical tracking & good user interface for traffic from desktop devices
Audience buying from partners like Zirca, Vserve and DNB
Remarketing all users list generated from Google Analytics

Total Spend :₹ 5000551
Clicks :1.5 Million+
Impressions :2+ Billions
Leads :7792
Cost Per Lead :₹ 1480
Site Visits :452
Avg Time Spent on Site :22 Seconds
Platforms Managed :Google Search, Google Display, Google Discover, Youtube, Facebook, Taboola, Outbrain, Moneycontrol, Colombia, M-Indicator, TOI, SMS, Etc