Overview
Rustomjee X Realatte Ventures LLP
Rustomjee partnered with Realatte to scale lead generation for a live 1 BHK project in an intensely competitive micro-market. By going beyond traditional Search & Discovery campaigns, they unlocked new efficiencies using Google’s Performance Max.
Services Provided
A Performance Max Approach with Offline Conversion Tracking
To go beyond online signals, Rustomjee implemented offline conversion tracking using GCLID parameters for leads from Google. Bookings and site visits were tracked and passed back as qualified conversions. These offline signals were then used to fuel the PMax campaigns for better targeting and cost-efficiency.
Mapped site visits and bookings as custom conversion actions
Fed lower-funnel events back into campaign optimization
Campaign optimization and performance marketing
Enabled real-time decision-making using first-party data
Challenges
Understanding the Problem Before
Delivering the Solution
Understanding the Problem Before
Delivering the Solution
Rustomjee aimed to increase the volume of qualified leads while maintaining quality, all in a saturated real estate segment. Standard campaign tactics weren’t moving the needle fast enough.
Solution
Lower Cost, Higher Intent
Despite the lower conversion rate on PMax compared to standard campaigns, the strategy helped Rustomjee:
- Reduce CPL by 30%
- Increase site visits by 15%
- Capture more relevant user signals via deeper funnel mapping
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.