Overview
Piramal Realty X Realatte X Taboola
To enhance lead quality and scale mid-funnel reach, Piramal Realty turned to Taboola’s Motion Ads. The collaboration, powered by Realatte,
Delivered exceptional results in terms of lead quality, CTR, and CPL through native ad placements across Taboola’s premium publisher network.
Services Provided
Native Video + Motion Ads for Consideration Stage
Realatte implemented Taboola’s motion-based creatives within a native environment. These ads were deployed across high-authority news and lifestyle sites, combining video storytelling with contextual content discovery to keep CPLs low while lifting engagement.
30% Increase in High-Quality Leads
4X Decrease in Cost Per Lead
30% Boost in Click-Through Rate
Challenges
Finding Cost-Effective Mid-Funnel
Impact
Finding Cost-Effective Mid-Funnel
Impact
Piramal Realty was already running top- and bottom-funnel campaigns, but needed to strengthen consideration in the Middle of the journey.
The goal was to reach high-intent users with a format that blended seamlessly into content Environments without skyrocketing CPLs.
Solution
Motion Drives Measurable
Momentum
“Taboola became a vital part of our media mix. It gave us the scale, targeting, and format flexibility needed to drive ROI At the mid-funnel stage.”
— Saumitra Korgaonkar, Head - Digital Marketing, Piramal Realty
- Deployed Taboola Motion Ads across mid-funnel publisher network
- Used behavioral targeting to reach high-intent real estate audiences
- Measured impact across both quality of leads and cost efficiency
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.