Overview
Brigade Group X Realatte
For their flagship event — The Annual Brigade Showcase — Brigade Group leveraged short-form video storytelling through REELs to reach 25 Million+ urban users in a short span. The campaign successfully merged influencer reach with performance-driven goals using vertical video ad Formats.
Services Provided
Influencer-First + Reels-Only = Performance
Brigade collaborated with local celebrity Danish Sait to front an influencer-driven campaign. In parallel, a second REEL-based model video was launched with conversion-focused objectives. This dual strategy used Meta’s vertical video placements exclusively to drive engagement and footfall.
25 million+ people reached
3x–4x higher CTR compared to BAU
30% lower Cost Per Lead (CPL)
Challenges
Creating Maximum Awareness in
Minimum Time
Creating Maximum Awareness in
Minimum Time
With limited time and high stakes, Brigade needed a campaign that could quickly cut through the noise. The goal was to Generate widespread attention, particularly in Bengaluru, and drive qualified leads toward the showcase.
Solution
Short-Form Videos. Long-Term Value.
“REELs weren’t just for brand love — they performed as hard as traditional ads. Influencers helped bridge reach and relevance.”
– Meta Campaign Consultant, Realatte
- Maximize Awareness + Lower CPL
- Meta Reels + Influencer Amplification
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.