Overview
Brigade X Realatte X Taboola
To expand their global footprint, Brigade partnered with Realatte to run a targeted discovery campaign through Taboola, aimed at Non Resident Indians (NRIs) residing in regions like the UAE. The objective: drive lead generation for their real estate portfolio across Bengaluru, Chennai, and Mysuru.
Services Provided
Discovery Ads for Cross-Border Engagement
Using Taboola’s global publisher network, the campaign promoted relevant content that led users to dynamic landing pages featuring Brigade's current projects. Location-specific targeting (e.g., Bur Dubai) ensured maximum contextual relevance.
15% Quality Lead Ratio from global campaigns
Effective discovery-based engagement in NRI hotspots
Strong brand visibility among international buyers
Challenges
Capturing NRI Attention Across
Borders
Capturing NRI Attention Across
Borders
Brigade needed to speak directly to NRIs interested in reconnecting with Indian real estate opportunities. Traditional Channels lacked the geo-reach and intent targeting required to convert a premium, globally distributed audience.
Solution
Expanding the Real Estate
Conversation Globally
“Taboola’s distribution gave Brigade a seat at the table globally—right where NRIs were reading, browsing, and Researching.”
– Campaign Strategist, Realatte
- Created localized headlines for NRI regions
- Delivered ads across premium global sites via Taboola
- Focused on formats designed to increase click intent & discovery
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.